Copywriting for Search Engine Optimisation (SEO) can be described as writing webpages enhanced especially for search engines. SEO website copy helps your website climb higher up the search page rankings.
Consumers use search engines, like Google, by typing in relevant keywords or search phrases such as “Copywriter Chichester”. You’re aiming for your business’s webpages to come up on the first two pages of search results for your specialised area (ideally the top three results of the first page). People generally have short attention spans, skim-read when online and will only look so far. You want to be at the forefront of your field to attract those people and turn them into customers.
SEO is a highly dynamic area but by keeping an eye on the ball and optimising your webpages, Katy can help you to get ahead and stay ahead. Well-structured SEO webcopy will increase the chance of your webpages being found, viewed and transferred into an excellent Return on Investment.
Contact Chichester Copywriter to find out more about how Katy will optimise your website to its full potential.
Chichester Copywriter’s SEO web copywriting portfolio
These cloud computing and digital transformation specialists have offices in London, Oxford and High Wycombe.
Katy worked with Let’s Get Coffee to provide an SEO keyword analysis, SEO website copywriting, SEO meta tags and SEO copy-editing of blog posts (refreshing old content with SEO content and maintaining brand consistency).
This project included research and technical copywriting about the technology/processes used as well as more creative copywriting.
Arts charity Sussex Arts Academy provides access for young people to the best arts and cultural education offerings in West Sussex. They’re currently working with other local arts organisations to bring a Cultural Education Partnership to the county.
Working as their Communications Manager since 2016, Katy carried out an SEO keyword analysis as well as creating SEO website copy and SEO meta tags for their new website between October 2019 and January 2020. She continues to provide monthly SEO blog post articles to keep up the momentum.
This Oxfordshire based garden centre sells a variety of horticulture, outdoor living and animal care products through its physical and online shopping platforms. It also has a cafe on-site that provides local, seasonal and homemade produce.
Working with Carica Media, Chichester Copywriter’s Katy provided SEO website copywriting for all main pages and category pages. She created SEO-friendly news articles monthly, January 2019-September 2019, as well as social media marketing management and creative copywriting for Twitter, Facebook and Instagram posts.
Katy’s proud to work closely with this arts charity. Festival of Chichester has brought a programme of around 200 music, theatre, spoken word and other events to West Sussex each June/July since 2013.
After providing voluntary social media management for the launch and website management since 2016, February 2020 saw Chichester Copywriter help facilitate the Festival’s growth. Katy provided an SEO keyword analysis, SEO website copywriting (main pages) and SEO meta tags (all pages).
Project managed by Carica Media, Katy provided profile copywriting for their About page as well as SEO website copywriting for the main pages and service/product category pages. She created SEO-friendly blog articles with either an interior design or manufacturing theme monthly, March 2019-July 2019.
This project included research and technical copywriting about the manufacturing process, including techniques and machinery used.
Working alongside the Jelly Digital Marketing team, Katy refreshed their Home and About pages with SEO copywriting as well as researching and writing three SEO blog articles monthly, February to April 2019.
This project also involved some technical copywriting This project included research and technical copywriting about the skin treatment processes including techniques, products and equipment used.
Project managed by Jelly Digital Marketing, Katy created SEO website copy for all main pages that ticked both boxes. She also created unique meta tags that were both SEO-friendly and persuasive to encourage click-throughs from potential customers.
As well as asking Chichester Copywriter’s Katy to help them create brand awareness from launch (April 2018-December 2019) through their social media marketing (Facebook and Instagram), they required a boost to their Search Engine Optimisation through meta tags and occasional SEO blog posts. Read more about Katy’s work with Aqua Living here.
Leading long-established UK manufacturer of precision and industrial mouldings, grommets, O-rings and more, Southbourne Rubber is a proud supplier to the likes of the Ministry of Defence, The Royal Navy Dockyards and British Aerospace.
Alongside Oxygin Design Studio who worked on the web design and development, Chichester Copywriter provided an SEO keyword analysis and SEO website copywriting for all pages. This project included considerable research and technical copywriting about the manufacturing process, materials used and parts created.
Offering the largest collection of quality-assured self-catering holiday cottages in the UK – from more than 50 independent agencies – Love Cottages is the website to check when planning a staycation.
Katy worked with the Chipping Norton based business to create landing pages and listings for over 40 UK holiday destinations. This included popular areas such as North York Moors and The Highlands and favourite towns and villages like Mumbles and Brockenhurst. This SEO website copy was written with specific destination keywords in mind and is creative and persuasive in style.
In March 2018, Helen and David approached Katy for SEO copywriting to complete their new website. Staring with an SEO keyword analysis, Katy created professional SEO web copy for all main pages as well as team member profiles.
This project included research into the HR sector, including specific tools and practices like DISC Profile Assessments and NLP Coaching.
Contact Chichester Copywriter to see successful SEO copywriting
Please bear in mind that these clients may update their web copy at any time and don’t always consult Chichester Copywriter regarding updates. This means the copy currently featured on these websites isn’t necessarily a true representation of Katy’s copywriting abilities. Should you wish to see the original SEO copywriting that Chichester Copywriter provided for any clients mentioned above, or discuss your own website copy needs, please contact Katy directly. You’ll find further examples in Katy’s Contently portfolio here.