- To build brand awareness with your ideal customers – locally, nationally or globally
- To make a newsworthy announcement or promote your authority on a topic
- To naturally include Search Engine Optimsation (SEO) keywords that benefit your business
- To gain links to your website from other valued websites
Press releases are reserved for those occasions when you have a hook to reel in readers and potential customers. This might be an exciting new service to shout about or when you gain a celebrity advocate for one of your products. Whereas feature articles can be about any topical subject related to the industry or sector in which you work.
While press releases and articles can be professionally written with print newspapers and magazine publications in mind they can also be enhanced for online use. You can create free content for a publication while simultaneously ticking your own content marketing boxes. And, by way of exchange for publishing your content on their website or blog, why not ask for a link to a relevant landing page on your website? This is great for SEO – boosting your online presence and directing more traffic to your website.
Chichester Copywriter’s press release portfolio
Brightham House B&B – a Jelly Digital Marketing client
AWBS – a project managed by Carica Media
& So To Bathe – a project managed by Carica Media
Veteran’s Raffle – a project managed by Jelly Digital Marketing
Porcel-Thin – a project managed by Carica Media
West Dean College – a project managed by Brightword Communications
Successful press release hooks for these clients include:
- Business mergers, growth and office relocation
- Winning industry awards
- Taking part in a Channel 4 TV programme
- New educational offerings and events
- Working with a national charity to provide work opportunities for local people
- Launching a new charity
Find out more about these press releases in my blog post: Can Chichester Copywriter Help With my Press Release?
Chichester Copywriter’s feature article portfolio
Client: University of Chichester.
Project: 600-word feature article called Child of Chance for Showcase.
Audience: The seasonal publication is sent to past students and members of the community with an interest in arts.
Process: Katy summarised essays written by musical theatre graduates to provide a synopsis of the performance while demonstrating the play’s development and the students’ experiences in order to engage interest. Katy worked alongside the University’s marketing department to maintain the tone and style of the publication. The turnaround for this project was three days.
Please click on the images below to read Child of Chance:
Client: Business First.
Project: A three-page feature article highlighting the likely effects of London 2012 on business.
Audience: Senior business people and entrepreneurs in London
Business First began as a B2B magazine in West Sussex and now covers the London market.
Process: Katy worked alongside Nick Peters – long-time journalist and foreign correspondent for the Sunday Times, BBC and LBC/IRN – to inform, entertain and (possibly) provoke readers on issues relating to the 2012 Olympic Games. The turnaround for this project was three days.
See more examples of feature article writing in Katy’s Contently portfolio.
Your business press release and feature article needs
Do you require a professional press release or feature article copywriting? Do you have a business innovation to shout about or a new product to launch? Do you have a theme in mind and a space to fill but you need a writer with a fresh, creative, journalistic approach? Contact Chichester Copywriter today, Katy is always happy to talk.