When it comes to SEO, copy that’s updated often is favoured most by search engines. A great way to guarantee that updates are regular is to include news articles on your website. So long as this news is related to your industry, these will naturally:
- Be rich keywords and keyword phrases relevant to your products/services and industry
- Contain valuable links – within and out from your website to valuable sources
- Signal to search engines, and readers, that your website is a good source of information
Blog posts or blog articles work in a similar way but tend to be less formal than news articles. They may be more centred on you as an individual (as part of your brand) and your interests as well as your business. Many websites feature blog articles and these are another great way to include relevant keywords and links, with the added bonus that your visitors get more insight into who you are and what you do. Check out the Chichester Copywriter blog here.
Chichester Copywriter’s blog & news article portfolio
Katy has worked with everyone from luxury jewellery brands and Fairtrade retailers to a national organic skincare brand and boutique skin clinic to education charities and technology service providers to construction businesses and interior design brands. No matter what your business size or sector, well-written SEO articles are likely key to your content marketing strategy if you want to build your online presence and see your business bloom.
Our Chichester Copywriter offers blog copywriting, both as a ghostwriter (where she writes your blog but you put it up in your own name) and a guest blogger (where she features as a named contributor).
Katy of Chichester Copywriter has provided news article copywriting and SEO blog copywriting to the following clients:
Atech Support – Editing existing blog posts of this cloud services specialist to include SEO at the launch of their new website (October 2019) – May 2017-August 2019 while working with Let’s Get Coffee.
Sussex Arts Academy – Monthly blog articles on arts and education for this children’s charity and the West Sussex Cultural Education Partnership its helping to launch – September 2019-ongoing.
Oxford Garden Centre – Monthly blog posts (gardening tips, trends and news) for this Oxfordshire garden centre – January-September 2019 while working with Carica Media.
Abc Glass Processing – Monthly interior design blog posts or glass processing news/technical articles for this Portsmouth-based bespoke glass product manufacturing and installation service business – February-August 2019 while working with Carica Media.
nu-beau – A series of eight blog posts (some including technical copywriting on processes and machines used) for the website launch of this non-surgical Sussex skin clinic – April-May 2019 while working with Jelly Digital Marketing.
Rialto – Copy-editing a series of thought-leadership articles/guides/blog posts for export and freight specialists Rialto Global Limited – October 2018-January 2019 while working with Jelly Digital Marketing.
Veterans Raffle – Blog posts and press releases to support the relaunch of an online lottery that supports charities for veterans and the armed forces – September-December 2018 while working with Jelly Digital Marketing.
Trevor Blake – Monthly blog articles on interior design trends and industry news for this Surrey-based office design and fit-out company– August 2018-July 2019 while working with Jelly Digital Marketing.
XPress Group – Monthly blog articles on print marketing (event marketing, wayfinding, visual content, design and print, print versus digital, print marketing trends and customer retention), July 2018-September 2019 while working with Jelly Digital Marketing.
AllClear Travel Insurance – Guest blog posts as needed for this medical travel insurance specialist with a special mention in their Strong Women feature for International Women’s Day 2019 – July-December 2018.
Porcel-Thin – 2-3 blog posts/news articles for this high-profile porcelain tile brand – April 2016-July 2019 while working with Carica Media (no longer visible on website, please contact Katy samples).
Quay Quarters – 2 blog posts monthly for this luxury holiday cottage/B&B accommodation near Chichester Harbour – March 2018-August 2019.
Green People – 3 guest blog posts annually for the Beauty Hub of this award-winning organic beauty brand – November 2016-February 2018.
Valerio Jewellery – 2 blog posts monthly for Fairtrade Gold jeweller, activist and CRED Jewellery founder Greg Valerio MBE – April-August 2017 (not all visible on website, please contact Katy samples).
Brittain Marketing – 3-5 news articles and 3 blog posts monthly for these leading B2B telemarketing professionals with a wide portfolio of international clients – March-November 2012 and February 2017-March 2018 (no longer visible on website, please contact Katy samples).
Builders’ Conference Live – A news article monthly for the home of the award-winning, real-time league of contractors winning work in the UK construction industry – March 2015-December 2015 (no longer visible on website, please contact Katy samples).
Switch2IT – 1-2 news articles monthly for this complete IT solutions and technical support service provider to SMEs in Sussex, Surrey, Hampshire, London and Kent – November 2011-ongoing.
Annie Haak Designs – 4 Blog posts monthly for an award-winning designer of luxury jewellery (925 sterling silver, gold and rose gold) worn by a host of celebrities –November 2011-October 2012 (no longer visible on website, please contact Katy samples).
Please contact Katy for more information on her monthly news copywriting and/or blog writing services. Also, ask Katy about her content marketing strategy and editorial calendar services. These should form part of your marketing strategy to give you a clear focus and help you see the best return on investment from your content marketing.