One client has reminded Katy of Chichester Copywriter how satisfying it is to be involved with a marketing project every-step-of-the-way and to provide professional services across the whole spectrum of her marketing expertise, from copywriting for websites to providing professional letter templates.
While Chichester Copywriter offers a broad range of marketing services, including: SEO copywriting, copywriting press releases and articles, copywriting blogs and news articles, social media marketing and marketing consultation it is unusual for clients to come along wanting the whole package, but not unheard of.
In most instances, a client will approach Chichester Copywriter with just a small project that needs a little professional finesse; this could be any one of the following:
- An update to existing web copy to include SEO
- Proof-reading of a corporate brochure
- The creation of a new business slogan
- Some social media marketing training
However, in June, 2012, a Hampshire-based building company approached Katy to ask if she would deal with the whole shebang during an all-important brand re-launch and our creative copywriter jumped at the chance to be involved.
Trevor Beech of Building Projects Southern found Chichester Copywriter online and liked what he saw. Not only did he want Katy to complete the copywriting for his new website but he also wanted her to look after the social media marketing, provide regular news and blog articles and provide copywriting services and marketing consultancy for a number of other projects he had in mind.
The first part of this endeavour was the website re-launch. For this, Katy got to work with website designer and developer Sharon Leslie of Lime Creative, for whom Katy regularly provides professional copywriting, to create a brand new website on a WordPress platform. Also, because Katy is so familiar with WordPress (www.ChichesterCopywriter.co.uk is powered by the same platform), she got the opportunity to help Sharon with the build by uploading the copy to the pages and creating new posts. We’re sure you’ll agree that Sharon and Katy have done a wonderful job:
Once the website was launched in July, it was time for to concentrate fully on creating brand awareness and Katy did this by setting up, optimising and managing Twitter and Facebook accounts for Building Projects Southern. She also continued to contribute regular blog and news articles to the website to keep the content fresh and help the SEO along while working on a bit of PR for Trevor, namely getting him an interview on the most popular blog for freelancers, Freelance Advisor.co.uk.
However, this project wasn’t just about online copywriting. Trevor also asked Katy to create professional letter templates –some that he could send to prospect clients and architects when tendering for work and others that he could send to existing clients when providing valuations, estimates and notice of final accounts. What’s more, Trevor engaged Katy to create an informative and persuasive flyer that he could send to prospect clients with the letters, detailing the accreditation of his company and associated contractors.
Since June, Chichester Copywriter has been working with Trevor to re-launch Building Projects Southern, create awareness of the new brand and encourage business growth. The marketing projects that have been completed over the past five months are just the start and Katy hopes to continue to use her marketing prowess to help Building Projects Southern to prosper. Here are a few words from Trevor on working with Katy of Chichester Copywriter:
“I don’t really want to write this, I want to keep her all to myself because she is that good.
What can I say? Katy is what I have been looking for to help grow the business. Give her a brief and she will create fantastic results every time. Katy will be part of our team for a very long time.”
For more recommendations of Katy’s work please connect with her on LinkedIn or visit Chichester Copywriter’s testimonials page. To contact Katy about help with your own marketing project, no matter how big or small, please get in touch via our online form.