One way that you can build brand awareness, naturally include plenty of keywords in your website copy and get links to your website from other websites is with the help of press releases and feature articles.
Press releases are usually reserved for those occasions when you have a hook e.g. an exciting new service to shout about or gaining a celebrity advocate for one of your products. Whereas feature articles can be about any topical/newsworthy subject related to the industry or sector you work in.
While press releases and articles can be created with newspapers and magazine publications in mind (see examples below) they can also be made available through online aggregators for anyone to download and post to their own websites. In order for others to publish your material on their own websites you can ask them to mention your business with a link to a relevant landing page on your website by way of exchange. This is great for Search Engine Optimisation, can help boost your online presence and direct more traffic to your website.
Examples of articles…
University of Chichester asked Katy to write a 600 word feature article called Child of Chance for their publication Showcase, Autumn 2013. Showcase is sent to past students and members of the community with an interest in arts at the University and is used to advertise events. Turnaround for this project was three days.
After reading essays written by Musical Theatre Graduates, Katy summarised them to create a feature article providing a synopsis of the performance while demonstrating the play’s developmental process and the students’ experiences in order to engage interest. Katy worked with the University’s marketing department and used a copy of Showcase (Spring 2013) to maintain the tone and style of the publication. Please click on the images below to read Child of Chance:
Katy of Chichester Copywriter was also asked to write a feature article for Business First, London’s business magazine, highlighting the likely effects of London 2012 on business.
Business First began as a B2B magazine in West Sussex and now covers the London market. Conceived by Nick Peters, long-time journalist and foreign correspondent for the Sunday Times, BBC and LBC/IRN, the philosophy of Business First is simple. The magazine aims to inform, entertain and occasionally provoke its target readership – senior business people and entrepreneurs in London – who are reached via high quality racks in some of the top business addresses in Canary Wharf, the City and Central London.
Please click on the images below to read:
Do you require press release or feature article copywriting? Do you have a theme in mind or a space to fill but you need a copywriter with a fresh, creative, journalistic approach? Contact Chichester Copywriter today, Katy is always happy to talk.