One way that you can build brand awareness, naturally include plenty of keywords in your website copy and get links to your website from other websites is with the help of press releases and feature articles.
Press releases are usually reserved for those occasions when you have a hook e.g. an exciting new service to shout about or gaining a celebrity advocate of your product. Whereas feature articles can be about any topical/newsworthy subject related to the industry or sector you work in.
Both press releases and articles can be made available through online aggregators for anyone to download and post to their own websites. In order for others to publish your material on their own websites you can also ask them to mention your business with a link to a relevant landing page on your website as kind of exchange. This can help boost your online presence and direct more traffic to your website.
Want a press release or feature article copywriting? Contact Chichester Copywriter today