Over the past few months, Chichester Copywriter’s Katy has been working with Susan Payton to get her new website, The Business of Mums, up and running. As well as providing Susan with some SEO blogging and editing, Katy has written an article – Words Paint a Professional Image – about the importance of finding the correct copywriter for your business.
The Business of Mums, which launched last Monday and had some excellent national press coverage, is a website for start-up mums who are looking for inspiration and information to help get their businesses off the ground. The brainchild of Susan Payton, a self-employed working mum since 1993, the website is geared towards those who want to reach out to like-minded business owners and need access to clear, practical advice. It is the website Susan wishes had existed when she was starting out.
Susan – who worked as a PA to celebrities such as Chris Tarrant and Gabby Logan, an events coordinator, the manager of her own buy-to-let portfolio, an NLP practitioner, life coach and clinical hypnotherapist – has a lot of insight to offer fellow working mums. This new project has allowed her to team up with other West Sussex business owners, such as Chichester Copywriter, to help and support those starting businesses throughout the UK.
When Susan approached Katy to help her with some SEO copywriting and proofreading, they realised that they share a similar philosophy towards a healthy work/life balance and have both had many experiences as freelance professionals. Katy has enjoyed working with Susan over the summer to get the website content ready for the launch and Chichester Copywriter is also featured as a business service on The Business of Mums Noticeboard.
Covering areas from branding to choosing the ideal professional copywriter, in her article for The Business of Mums Katy gives an overview of why businesses should strive to get their marketing copy bang-on from the off:
“The slogan for my business, Chichester Copywriter, is: ‘Good marketing starts with good words’. The emphasis is on starts – the words you choose to represent your business are part of an essential mix that creates and maintains your brand and reputation.”
To read more advice from Katy and other business owners visit The Business of Mums and sign up for a free membership. To find out more about Chichester Copywriter’s professional marketing services, including copywriting, proofreading and social media marketing, contact Katy for more information.