Having worked with the Chichester based business Aqua Living since spring 2018, Katy is delighted to see Aqua Living celebrate their first anniversary online this week. In one year, the water lifestyle business has built brand awareness through social media marketing and new traffic has been directed to the website through keyword-rich yet topical SEO blog articles.
Family-business Aqua Living launched in early 2018, attending local fairs and events, but took the plunge online on 18 July that year. Husband and wife team Christina and Alistair Hall specialise in products such as watersports equipment and water safety gear as well as clothing and apparel. The business has an eco-friendly ethos and is keen to help #StopThePlasticTide, promoting the use of and refillable water bottles and recycled plastic toys. Big believers in saving our seas, with each sale Aqua Living also makes a donation to Marine Conservation UK.
Social media marketing support
In March 2018, our Chichester Copywriter was approached by the company’s founder Christina for help with social media marketing. Katy worked closely with Christina to create a social media marketing editorial calendar for the first three months, incorporating three platforms: Facebook, Instagram and LinkedIn. This involved a blend of on-brand posts including themes such as:
- Environmental awareness days like Earth Day
- Water lifestyle pursuits like paddleboarding
- Favourite family coastal locations like Chichester Harbour
- Product launches like travel mugs
- Promotional offers and competitions
Each of Aqua Living’s social media posts consists of an image that fits the brand’s eco ethos or promotes its products. The copy for each post is carefully crafted, blending creativity with information to gauge the interest of followers. Katy also adds an injection of fun and light-heartedness through wordplay and emojis.
“Aqua Living has been delighted to work with Katy Lassetter from Chichester Copywriter. Katy has assisted with Aqua Living’s social media content during our first year and helped provide interesting and engaging content to build our authentic following to our new water lifestyle store. Katy has a good knowledge of our water based products and has provided inspiring posts for our LinkedIn, Facebook and Instagram audiences “ – Christina Hall, Aqua Living.
Professional copywriting: SEO meta tags and blog articles
Katy has also assisted Aqua Living with their SEO copywriting by providing unique page titles and meta descriptions for the main product pages. These have been written to not only help the search engines identify what’s on the pages more easily (and give the website a boost in the search rankings) but also persuade shoppers to click through and shop online.
To support the website’s SEO credentials and give the Aqua Living blog roll a boost, Chichester Copywriter has also provided a professional blog writing service, which includes blogs: New Year, New You and Swim Into Summer.
Call us for copywriting that makes a splash
Would you like Chichester Copywriter to manage or support your social media marketing? Are you looking for an SEO boost with well-written meta tags and blog posts? Get in touch with Katy today.