There are many business owners out there who still don’t know what Google AdWords are, how they work and how they could benefit their business. Katy of Chichester Copywriter thought it was high-time she revealed what’s what.
For many businesses, whether offering services or products, having an online presence is the key to success. In order to have an online presence you need a website but you also need to think about other online promotional methods to create brand awareness and encourage traffic to that website, such as social media marketing and Google AdWords.
Is your competitor using digital marketing to create awareness about business? Those answering yes should join them, otherwise you’re missing an opportunity to get the word out. Those answering no should get the ball rolling in your industry and show your competitors what they’re missing.
Digital marketing is often far more cost-efficient than print advertising, for example. You don’t need to pay for copywriting, design, print or advertising rates; costs that can skyrocket fast. The fact is that you can’t afford not to consider digital marketing, and in particular Google AdWords.
What are Google AdWords then?
Google AdWords are Pay Per Click ads or sponsored ads, which appear in search results (in a column on the far right-hand-side or at the top of the screen, just under the search term). They can also appear on pages of content, such as selected articles and GMail.
The benefit of Pay Per Click is that although your ads are displayed for internet users to see you only pay when someone actually clicks through to your website, so people are seeing the name of your brand/product/service before you even pay anything! This is a huge contrast from the example of the print advertising mentioned above. With a print ad you have to outlay all those initial costs before anyone will even see your ad.
Why would Google AdWords benefit me?
Maximum Reach – Google is still the most popular search engine in the UK, meaning that each month millions of internet users view AdWords ads. Google AdWords can offer you instant access to this vast audience of potential customers.
Controlled Cost – Google AdWords is cost-effective for businesses of all sizes. You can choose to pay for ad clicks (CPC) or for impressions (CPM) – how many times your ad is shown. Because you can choose your own CPC or CPM amounts, you decide how much you’ll pay each time someone clicks or views your ad. There’s no minimum spending limit. In addition, you can set a maximum daily spend (daily budget) that the AdWords system won’t exceed and you can edit your budget settings at any time.
Great Timing – Google AdWords ads engage potential customers at precisely the right moment – when users are actively searching for information (keywords or content) related to your business. Your AdWords ads ensure that your website is only a click away.
Flexible and Instant – You can edit an existing ad, and then see your updates within 15 minutes. You can edit your account at any time, as often as you like. AdWords is available 24 hours a day, 7 days a week. Ads start running for the first time almost immediately after you activate your account with your credit card or direct debit information.
How much will Google AdWords really cost me?
It costs just £5 to sign up for a Google AdWords account and Chichester Copywriter often has the extra bonus of promotional vouchers offering up to £75 worth of clicks. You can spend as much or as little on the ads as you like e.g. £2 per day or £20 per week, whatever your budget allows. You can even pause and restart the ads at any time so you’re only paying for advertising when you need to advertise.
The only other cost for you to consider is Chichester Copywriter’s fee to set up and manage the account for you, which is broken down as follows:
- An initial consultation to find out more about your business goals and marketing objectives, monthly spend, areas you wish to improve etc (free of charge up to 30 minutes)
- Setting up the AdWords account/campaigns– this takes 2-6 hrs spread over 2 weeks, depending on amount of products/services/categories and amount of ads/campaigns required
- Monthly management – ongoing optimisation: updating keywords, updating ads, creating new ads for special promotions and seasonal offers, analysing data and getting the most out of ad spend (a minimum of 1 hour @ £40 per hr per month, exact time determined by consultation and optimisation required)
Chichester Copywriter will set up and manage your Google AdWords account
Chichester Copywriter currently has three Google AdWords vouchers available, two worth £50 and one worth £30, so you can try it out and save yourself ££s. These are valid until 31st May 2011 for new Google AdWords customers. Do you want to see how Google AdWords can increase your website traffic and maximise enquiries and sales? Get in contact with Katy at: Katy@ChichesterCopywriter.co.uk or on: 01243 533421 today for a free consultation. You could get your hands on some free advertising!