Chichester Copywriter Good marketing starts with good words

Stephenie Meyer keeps the Chichester Copywriter’s inspiration burning bright- from Twilight until Breaking Dawn

The Chichester Copywriter has never been one for teen fiction. I haven’t read the Harry Potter series, although I’ve seen and enjoyed the films. I think this is mainly down to perception and a little bit of keeping up appearances. I wouldn’t say that I’m a self-confessed literature snob but what I would say is that when I attended university it was made very clear what types of books we were expected to read and we were even told it would do us very well to keep a copy of the Guardian tucked under our arms- urgggh!

Not that I had much time to read anything that wasn’t on the curriculum, and with English  Literature being one of the compulsory modules for the first two years of my degree I was not short of Dickens, Wolfe, Brecht and Ibsen to get my teeth into. To be perfectly honest, reading became a busman’s holiday while I was studying. When Harry Potter was suggested to me as some light reading I tried to get into it but just found it too contrasting compared to all the heavy books that consumed my time and that messed with my mind a bit.

Since leaving university, I’ve not only been on a mission to see more of the world that I missed out on while stuck in doors with some professor’s book shoved under my nose but I’ve also been committed to reading all those books I’d longed to get lost in. I’d say I’ve done fairly well in the last 5 years, working my way through Alistair McCall Smith’s Ladies Detective Agency Series as well as many of the Richard and Judy Summer read suggestions such as The Time Travellers Wife, The Memory Keeper’s Daughter, Lovely Bones and A thousand Splendid Suns.

Eventually, I came to a crossroads where I was looking for something new to inspire and enlighten my copywriting. My mum recommended the Twilight series. I hesitated because of the reasons above, but the more she chirped on about how great the books were, the more intrigued I became. And it has to be said that since reading the first chapter of Stephenie Meyer’s Twilight, I’ve only ever looked back to think why on earth didn’t I just swallow my alumni pride and take the plunge with teen fiction that little bit sooner.

A little bit of a crush on Edward Cullen

I’ve enjoyed books where I’ve identified with characters in the past and I’ve enjoyed books that have evoked empathy in before, but I can quite safely say that I’ve never had such a significant emotional reaction to a book, or series of books, before. Yes, the Chichester Copywriter fell head over heels in lust with the story’s leading male.

Who wouldn’t be lured by a wonderfully intelligent being with the charms and chivalry of an English gentleman and stunning good looks? Ok he’s a vampire, but the fact that he’s a deadly and mysterious other-worldy creature is all part of the attraction I would hazard to guess. I’m even guilty of pausing the Twilight DVD to look at Robert Pattinson with adoration and I’m a little embarrassed to say I’ve pre-ordered the New Moon DVD with an exclusive Edward flavoured sleeve-yum! But my love for the Twilight series goes far beyond a fascination with Edward Cullen.

Who’s classifying anyway?

Stephenie Meyer’s writing style has a way of conjuring up the clearest of images for you to picture; it’s truly genius writing that can make you feel part of the scene, and as a copywriter I wholly admire her talent. The language is fairly simple, as you’d expect when the intended audience is considered, but to me there’s something a little more grownup about these books.

The way the story is written with such intensity in Bella’s feelings is a factor that makes the books so utterly compelling. This a series of books about true love, about finding someone you want to spend the rest of your life with, regardless of what they are, and dealing with everything that comes with that. Surely a real affinity with Bella and Edward’s relationship must be lost on most younger minds? I remember feeling in love at that age but I don’t think that I could have dealt with a potentially murderous boyfriend and his extended family with the clarity and maturity that Bella seems to manage. Even when Bella’s relationship with her parents is considered, issues are addressed that would not necessarily grip a younger mind and even Bella’s own mother says her daughter was born as a middle-aged women.

I think this concept of maturity came through when I went to the cinema to watch New Moon. As expected, the majority of the audience was made up of 13-16 year olds but there were a couple of older fans (some even older than me, I must add) there to enjoy the movie too. You could certainly tell that some of the intimate moments in the story were wasted on the younger viewers who were intent on giggling awkwardly or talking through such scenes. So, I think there’s definitely something to be said as simply dismissing the Twilight as teen fiction and not taking it more seriously as adult fiction.

Inspiration for the Chichester Copywriter

Anyhow, a story, no matter what it’s classed as and why, that is so gripping that it can make you stay up reading until 2.00am and run from one room to the next just to grab the next book in the series has got to be worth a read or, at the very least, a DVD rental. I enjoyed the books so much that I’ve since got drawn in by the films too. I missed Twilight and New Moon at the cinema the first time round, as I only started reading the series In January. But, as luck would have it they had some extra showings of New Moon at Chichester cinema a few weeks back to coincide with the film’s Bafta nominations – I was there with bells on (no pun intended)!

Watching the films on DVD has brought the Chichester Copywriter a brand new respect for Stephenie Meyer, her books and her writing discipline. Through the DVD extra interviews with the author I’ve learnt that she wrote the series incredibly fast, she was fully involved with the film adaptations and she comes across as a thoroughly likeable and down-to-earth woman.

I’ve since learnt of Stephenie Meyer’s struggles with copyright when her latest manuscript, Midnight Sun, was leaked online- an issue that all authors and copywriters alike fear immensely! She handles it with such finesse though, subsequently releasing the draft manuscript online so that everyone, including me, has a fair shot at reading her book written from Edward’s point of view.

So, I’m now almost done reading Midnight Sun’s draft manuscript and have very much enjoyed comparing it to Bella’s version of the story in Twilight. It fills in a few gaps and is definitely a writing lesson in perspective. I just hope the Stephenie Meyer will continue to release the book as planned so that I might enjoy it all over again, polished and bound. Her determination and attitude really has inspired the Chichester Copywriter no end.

For now I have the release of Eclipse in the cinemas to look forward to and until then the delivery of New Moon with my Edward Cullen cover to look forward to! Alas alack, is that the postman I hear?…

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