As a copywriter it’s important to keep those creative juices in full flow and seek out inspiration wherever possible, and one of the most inspirational things is nature. On a recent trip to Longleat Safari Park (in fact on Valentine’s Day this year- romance is alive and kicking!) I found inspiration squeaking at me from the tapir enclosure.
After watching these lovely creatures playing in the snow (and shielding myself and my camera from their spraying bottoms- what? Everyone has their down sides!) I fell head over heals for the little guys and girls, and they sent me away delighted and ready to write!