Chichester Copywriter Good marketing starts with good words

Category Archives: Chichester Copywriter Views

How will the GDPR affect marketing?

Having spent most of last week reading up on the new General Data Protection Regulation (GDPR) that comes into force later this month, Chichester Copywriter uncovered some interesting advantages and disadvantages for marketing professionals. As well as reading Lead Forensics’ … Continue reading

Give the Gift of Reading this Christmas

  As many readers of the Chichester Copywriter blog know, founder Katy Lassetter is passionate about reading and children’s literacy. Katy’s enjoyment of books and creative writing was encouraged at home and by one teacher in particular from an early age. But, as a … Continue reading

Keep Copywriting and Marketing Local: Let’s Collaborate to help the Local Economy

In West Sussex there is an increasing number of professional copywriters, many of which are friends and colleagues of Chichester Copywriter. Katy believes that it is important to keep up-to-date with what’s going on in the industry as a whole … Continue reading

Is Marketing a Woman’s World?

The gender debate in the professional world is ongoing but how divided is the marketing profession between men and women? Chichester Copywriter, as a female marketer, thought she’d have little look… Two B2C marketing departments that Katy worked in were … Continue reading

No-nonsense, down-to-earth marketing

A familiar pattern has come to light with regard to recent sales enquiries: most people who contact Chichester Copywriter for marketing services are looking for a copywriter or publicist with a no nonsense approach, and, after perusal of the website, … Continue reading

A recipe for successful copywriting

In order for this recipe to succeed it requires two bakers: 1 professional copywriter and one client. Ingredients: 1 clear brief (made up of 1 part business background, 1 part business goal and 1 part creative ideas) 1 fixed-price quote … Continue reading

Writing is an art too

Last weekend Chichester Copywriter volunteered her services at The I Am Joy Arts Festival. She got to spread the word about the art of copywriting, enjoy the wonderful entertainment and lend a hand for a fabulous cause. I Am Joy … Continue reading

SEO in Chichester by Chichester Copywriter

Unfortunately, not all companies with commercial websites have come to see the value of Search Engine Optimisation in Chichester. It’s not just the smaller companies that are guilty of this; some of the larger businesses are just as slack. Chichester … Continue reading

Web copy in Chichester by Chichester Copywriter

Chichester has become quite a creative hub, with a collection of successful design agencies and talented independent artists to boot. It’s hardly any surprise seeing as we live in such a beautiful and inspiring part of the country; the South … Continue reading