When employed as a copywriter by an SEO company in Chichester ten years ago, part of Katy’s role was to write product descriptions for a website selling equestrian clothing and accessories. Since then, Katy has written online product descriptions for diamond watches and last summer she joined a team of copywriters to create products descriptions for the UK’s second largest supermarket.
In July 2014, Katy of Chichester Copywriter teamed up with West Sussex PR company BrightWord Communications to provide product descriptions to Asda. As well as writing for the store’s seasonal ranges – including everything from tableware, party products and Halloween costumes to Christmas lights, cards and trees – Katy supplied online product descriptions for George’s everyday storage solutions, bathroom accessories and electrical appliances.
How to write winning product descriptions
Writing descriptions for online products isn’t all about cramming in adjectives, it’s about:
- Representing the brand
- Making products desirable to the customer
- Encouraging customers to buy
Many customers also want their product descriptions to be written with Search Engine Optimisation in mind so that they show up in search results.
When writing for Asda, Katy’s brief was to make the homeware and seasonal goods as attractive to the supermarket’s target buyers as possible. Here are some examples of descriptions for Halloween products, homeware products and electrical products:
To find out more about Chichester Copywriter’s portfolio or to enquire about Katy’s copywriting services including product descriptions, marketing brochures, websites and blogs contact Katy for a free consultation today.
If you contact Katy before 31st January 2015 you could receive a 20% discount as part of Chichester Copywriter’s sixth birthday celebrations (T&Cs apply).