Last month, Katy Lassetter of Chichester Copywriter was asked whether she would like to take part in an interview with FreelanceAdvisor.co.uk. Our skilled digital marketer was honoured, as this is not only a great chance to let people know how Chichester Copywriter was founded but is also an opportunity for Katy to share some valuable business tips with fellow freelancers.
FreelanceAdvisor.co.uk launched in 2008 and since then has grown to become the UK’s most popular blog for freelancers, contractors and small businesses. The blog provides news and advice on all aspects of freelancing and is read by individuals who are already freelancing as well as those looking to set up new businesses.
As a result of Katy’s September interview, Chichester Copywriter has already received an enquiry about SEO copywriting services from a graphic designer who is launching a new business. Katy also arranged for a number of her clients, including: Trevor Beech of Building Projects Southern; Complementary therapist, tutor and author Mary Atkinson; Andy Marcou of Andy’s Fish Bar and Social Media Marketer Diana Morgan to be interviewed by FreelanceAdvisor.co.uk, with a view to raising awareness for each of their brands. Here’s hoping that they receive some business enquiries as a result too.
Here are some snippets from Katy’s interview:
How long have you been freelance?
I became freelance in January, 2009 and set up Chichester Copywriter, offering professional copywriting and marketing services. I left my job when the recession was in full-swing but it is the best thing that I could have done!
How do you tend to find new business?
Despite all the speculation about how effective social networking is, I have actually found quite a lot of new business that way. While networking face-to-face is fine, I find it quite time-consuming and it can be intense. When talking to people on Twitter you can do it at a time and in a place that suits you, which is more natural and convenient. When used properly, Twitter is a communication tool, so you can share interests and let your followers get to know you gradually rather than bombard people with lots of information about your business in quick succession.
Now that my business is more established, I am receiving a lot more work through referrals and recommendations from past / current clients, which is great. Keeping my LinkedIn profile up-to-date with my latest projects and encouraging clients to recommend me there is also a great help.
To read the full interview, including Katy’s advice for aspiring freelancers and those looking to start and grow businesses, visit http://www.freelanceadvisor.co.uk. To find out more about Chichester Copywriter’s professional freelance copywriting and marketing services, including web copywriting and social media marketing, please get in contact with us today.