Chichester Copywriter Good marketing starts with good words

A recipe for successful copywriting

In order for this recipe to succeed it requires two bakers: 1 professional copywriter and one client.

Ingredients:

1 clear brief (made up of 1 part business background, 1 part business goal and 1 part creative ideas)
1 fixed-price quote
1 estimated delivery date
2 way communication
1 cup of professional copywriting skills
1 cup of marketing expertise
1 cup of Search Engine Otimisation (if desired)
2 tsp of innovation
1 tsp of persuasiveness
1 sprinkling of creativity

Method:

Step 1

Client…
Crack any creative ideas, business background, business goals into a bowl and mix carefully to form a clear brief.

Copywriter…
Sieve a fixed-price quote and an estimated delivery date into the bowl and mix with 2 way communication until happy with consistency.

Step 2

Copywriter…
Take a pan and gently heat research to grasp an awareness of client’s brand, products/services and an objective view of their business.

Client…
Add any useful information/resources to the pan.

Copywriter…
Pour warm ingredients into the bowl with copywriting skills, marketing expertise, innovation, persuasiveness, creativity and SEO (if required) and create a doughy first draft. Once cooled, pass to the client.

Step 3

Client…
Knead the mixture with feedback and add a touch more communication while passing back to the copywriter.

Copywriter…
Once dough has rested, add changes, transfer to a warm oven and cook until copy is firm and ready to serve.

Result:

Freshly baked copy drizzled in creativity and persuasiveness that will rise above your competitors’ efforts and increase your brand awareness. Contact Katy@ChichesterCopywriter.co.uk to get your hands on some freshly baked copy today.

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