In order for this recipe to succeed it requires two bakers: 1 professional copywriter and one client.
1 clear brief (made up of 1 part business background, 1 part business goal and 1 part creative ideas)
1 fixed-price quote
1 estimated delivery date
2 way communication
1 cup of professional copywriting skills
1 cup of marketing expertise
1 cup of Search Engine Otimisation (if desired)
2 tsp of innovation
1 tsp of persuasiveness
1 sprinkling of creativity
Crack any creative ideas, business background, business goals into a bowl and mix carefully to form a clear brief.
Sieve a fixed-price quote and an estimated delivery date into the bowl and mix with 2 way communication until happy with consistency.
Take a pan and gently heat research to grasp an awareness of client’s brand, products/services and an objective view of their business.
Add any useful information/resources to the pan.
Pour warm ingredients into the bowl with copywriting skills, marketing expertise, innovation, persuasiveness, creativity and SEO (if required) and create a doughy first draft. Once cooled, pass to the client.
Knead the mixture with feedback and add a touch more communication while passing back to the copywriter.
Once dough has rested, add changes, transfer to a warm oven and cook until copy is firm and ready to serve.
Freshly baked copy drizzled in creativity and persuasiveness that will rise above your competitors’ efforts and increase your brand awareness. Contact Katy@ChichesterCopywriter.co.uk to get your hands on some freshly baked copy today.